LinkedIn Articles may seem outdated to some, but in 2025, they’re more powerful than ever—if done right. In a time where short-form content dominates, long-form articles still hold the key to authority, lead generation, and personal branding. Here’s why…
How LinkedIn Articles 2025 Still Boost Visibility
Still wondering whether LinkedIn Articles are worth your time in 2025?
The short answer: Absolutely yes.
The long answer? Keep reading—because this blog breaks down the 7 powerful reasons why LinkedIn Articles still drive visibility, authority, and engagement when done right.
1. LinkedIn’s Algorithm Still Favors Long-Form Content
Unlike short posts that get buried, well-structured LinkedIn Articles stay visible longer, especially when optimized with keywords and shared across profiles. The algorithm rewards depth and engagement—exactly what articles offer.
2. Google Indexes LinkedIn Articles
Yes, LinkedIn Articles are indexable by Google, giving you a double advantage:
You rank on LinkedIn.
You rank on Google search.
If you follow basic SEO practices (like the ones in this post), your article can appear in SERPs without a website.
3. You Build Top-of-Funnel Trust
In 2025, consumers are smarter. They don’t trust brands—they trust people. LinkedIn Articles position you as a thought leader, expert, or solution provider long before any pitch. You educate before you sell.
4. Articles Stay Evergreen on Your Profile
Unlike feed posts that vanish in a week, LinkedIn Articles sit at the top of your “Activity” tab forever. They keep working for you—like digital real estate.
Pro Tip: Interlink your articles internally for better discovery.
5. You Can Embed Rich Media
LinkedIn lets you embed:
- YouTube videos
- Slides
- Links
- Images
This turns your article into a micro-landing page, perfect for driving clicks or educating readers.
6. Articles Attract Serious Attention
People who read LinkedIn Articles are not casual scrollers. They’re decision-makers, recruiters, or potential clients seeking value. If you’re in B2B, this is gold.
7. You Don’t Need a Website to Start Building Authority
No blog? No problem.
LinkedIn Articles let you own your voice, showcase case studies, share industry insights, and attract opportunities—all for free.
How to Write High-Converting LinkedIn Articles in 2025
- Use a strong headline with a number, power word, and focus keyword.
- Write a compelling intro with a hook.
- Break down points using H2 or H3 headings.
- Add internal links to your older articles (once you publish more).
- Include an external link to a valuable resource.
- Add an image with ALT text using your focus keyword.
- End with a clear CTA: comment, share, or visit your profile.
Final Thoughts
If you’re still ignoring LinkedIn Articles in 2025, you’re leaving influence and income on the table. When done right, they’re not just content—they’re currency.
Ready to write your next LinkedIn article that gets results?
Start today. Because the best time to build authority was yesterday. The second best time is right now.
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